BLACK FRIDAY READY
WHO’S READY FOR BLACK FRIDAY?
Give me 15 minutes a day for 21 days, and I’ll help you build your Black Friday offer, prep your promotion, and get ready to sell it with me by your side.
21 DAYS.
15 MINUTES A DAY.
ONE BLACK FRIDAY OFFER.
WE BUILD TOGETHER. • WE PREP TOGETHER. • WE SELL TOGETHER.
YOU DON’T NEED ANOTHER
BLACK FRIDAY COURSE.
You need to actually get your Black Friday campaign DONE.
You can save another checklist.
Download another workbook.
Watch another training.
And still wake up Black Friday week realizing you never actually finished your offer, wrote your emails, or planned what you were going to post.
Black Friday Ready is different.
For 21 days, we’re doing the work together.
Each day, you’ll have one small action that moves your Black Friday sale forward.
By November 15, your offer, emails, content, checkout, and promotion plan will be ready to go!
THE 21-DAY PLAN
HERE’S WHAT WE’RE DOING TOGETHER.
For 21 days, I’m breaking your Black Friday prep into small, doable actions so you always know what to work on next.
WEEK 1
BUILD IT.
Decide what you’re selling
Set your Black Friday price
Build your offer
Decide on bonuses
Set your sales goal
Choose an optional order bump or upsell if it makes sense
Map out the buying path
(I'm giving you a tool for all of this!)
WEEK 2
PREP IT.
Create your promotional plan
Write your emails
Plan your social content
Plan your Stories
Work on your messaging
Prepare your sales page
Prepare your checkout
Map your Black Friday timeline
(I'm also giving you templates for all of this!)
WEEK 3
GET READY TO SELL IT.
Finalize your campaign
Schedule content
Test your links
Test your checkout
Build pre-launch buzz
Finalize your messaging
Create your Black Friday through Cyber Monday plan
Make sure everything is READY
(I'm here in person for all of this!)
BY NOVEMBER 15, YOUR BLACK FRIDAY CAMPAIGN will BE BUILT, PREPPED AND READY TO GO.
Your interactive command center for Black Friday.
MEET YOUR BLACK FRIDAY
READY DASHBOARD.
No pile of random worksheets.
No wondering what you’re supposed to do next.
You’ll get access to an interactive Black Friday Ready Dashboard designed to help you move through the challenge and keep everything organized in one place. You will freak out when you see this! Seriously.
BUILD MY OFFER
Use the interactive Offer Builder to map out what you’re selling, your price, your offer, and the important details. Are you serious?!? Yes.
SET MY SALES GOAL
Enter your offer price and revenue goal and see how many sales you would need to reach it. We can adjust as needed.
PLAN MY PROMOTION
Create your promotional roadmap leading into Black Friday through Cyber Monday.
TRACK MY 21 DAYS
Track your progress as you complete the 21 days of Black Friday Ready. No questioning what to do next.
TRACK MY SALES
Track your orders and revenue from Black Friday through Cyber Monday.
BUILD IT. PREP IT. TRACK IT. SELL IT.
NO prerecorded VIDEOS.
WE're wORKing together LIVE.
You’ll get 3 live Black Friday Ready Workshops during the 21-day challenge, plus a bonus workshop during Black Friday week.
WORKSHOP #1 — BUILD YOUR OFFER
We’ll work through your offer, pricing, structure, bonuses, and questions together.
WORKSHOP #2 — BUILD YOUR PROMOTION
We’ll work on your messaging, emails, content, and promotion plan together.
WORKSHOP #3 — GET BLACK FRIDAY READY
We’ll use this time to finish, troubleshoot, test, and make sure your campaign is actually ready to go.
BONUS LIVE WORKSHOP — BLACK FRIDAY WEEK
Because I’m not disappearing when it’s time to actually sell! We’ll come back together during Black Friday week for final questions, support, and our Black Friday through Cyber Monday selling plan.
*All live workshops will be recorded.
Steal my ideas.
Meet the Black Friday Copy Kit...
Stop staring at a blank screen wondering what to say.
I’m giving you copy/paste emails, posts, Stories, and selling prompts you can customize for your Black Friday offer.
BEFORE BLACK FRIDAY
Teasers • Warm-up emails • Waitlist ideas • Offer reveals • Countdown content
BLACK FRIDAY
Sale-open emails • Launch posts • Stories • FAQ content • Selling prompts
SATURDAY + SUNDAY
Reminder emails • New sales angles • Proof • Objection content • Cyber Monday setup
CYBER MONDAY
Final-day emails • Posts • Stories • Last-call messaging • Final-hours reminders
COPY IT. CUSTOMIZE IT. POST IT.
You’ll also get my “I DON’T KNOW WHAT TO SAY TODAY” prompts for those moments when your brain goes completely blank. 😂
PRE-BLACK-FRIDAY
Teasers • Warm-up emails • Waitlist ideas • Offer reveals • Countdown content
BLACK FRIDAY
Sale-open emails • Launch posts • Stories • FAQ content • Selling prompts
SATURDAY + SUNDAY
Reminder emails • New sales angles • Proof • Objection content • Cyber Monday setup
CYBER MONDAY
Final-day emails • Posts • Stories • Last-call messaging • Final-hours reminders
YOU’RE NOT DOING THE 21 DAYS ALONE.
You’ll also get access to our private Black Friday Ready Community.
This is where we’ll:
- Check in
- Ask questions
- Share progress
- Get unstuck
- Celebrate completed days
- Share our offers
- Cheer each other on
- Celebrate SALES
You’ll have a whole group of people working toward the same finish line with you.
FINISH ALL 21 DAYS?
MEET THE BLACK FRIDAY COLLECTION.
WAIT. THERE’S MORE? 👀
I plan to share the Black Friday Collection with my:
✓ Email list
✓ Social media audience
✓ Facebook community
✓ Skool community
(over 80,000 people!)
Complete all 21 days of Black Friday Ready and you’ll earn the opportunity to submit YOUR Black Friday offer for consideration for the Black Friday Collection.
The Black Friday Collection will be a public shopping page featuring digital products, templates, resources, services + more from qualifying Black Friday Ready participants.
And I’m going to promote it all Black Friday weekend!
YOU DO THE WORK.
YOU FINISH THE CHALLENGE.
AND YOU MAY GET THE CHANCE TO PUT YOUR OFFER IN FRONT OF MY AUDIENCE TOO.
BLACK FRIDAY ISN’T JUST FRIDAY.
One of the biggest things I want you to learn during Black Friday Ready is that your campaign doesn’t stop Friday night.
We’ll plan for the entire selling window...
plus you'll be able to use these for future promotions.
FRIDAY
BLACK FRIDAY
SATURDAY
KEEP SELLING
SUNDAY
KEEP SELLING
MONDAY
CYBER MONDAY
And when everyone else gets quiet after Friday?
We keep going.
IMAGINE WAKING UP BLACK FRIDAY MORNING AND ALREADY KNOWING…
What you’re selling
What you’re charging
What your sales goal is
What emails you’re sending
What you’re posting
What you’re putting in stories
Where your links go
That your checkout works
What you’re doing Saturday + Sunday
What you’re doing for Cyber Monday
No scrambling.
No trying to build your entire campaign the night before.
You’re READY.
BLACK FRIDAY READY IS
FOR YOU IF...
You sell digital products.
You sell templates or resources.
You sell memberships.
You sell courses or workshops.
You offer services.
You have something you could sell online, but you’ve never created a real Black Friday campaign.
You’ve done Black Friday before, but felt like you were making it up as you went.
You want accountability and someone telling you what to work on next.
You want to actually implement instead of buying another training and never finishing it.
YOU ONLY NEED ONE BLACK FRIDAY OFFER AND A FOCUSED PLAN TO SELL IT.
A PERSONAL NOTE FROM ANNIE
I’M NOT TEACHING THIS FROM THE SIDELINES.
I’ll be preparing for Black Friday right alongside you.
That’s the whole idea behind Black Friday Ready.
I didn’t want to create a training, hand you a workbook and say, “Good luck!”
I wanted to create something where we actually DO this together.
For 21 days, I’ll tell you what I’m working on, what I want you to work on, and we’ll keep moving forward one small step at a time.
Then Black Friday week?
We sell together.
EVERYTHING INCLUDED
HERE’S EVERYTHING YOU GET INSIDE BLACK FRIDAY READY.
1. THE 21-DAY BLACK FRIDAY READY CHALLENGE
21 days of short, focused implementation. Approximately 15 minutes a day.
2. THREE LIVE BLACK FRIDAY READY WORKSHOPS
One live workshop each week of the challenge.
3. BONUS BLACK FRIDAY WEEK WORKSHOP
We come back together when it’s time to sell.
4. BLACK FRIDAY READY DASHBOARD
Build your offer, set your sales goal, plan your promotion, track your progress and track your Friday-through-Monday sales.
5. BLACK FRIDAY COPY KIT
Steal my emails, stories, posts and promotional ideas and make them yours.
6. BLACK FRIDAY SALES PAGE + CHECKOUT CHECKLIST
Make sure your buying path is ready before the traffic arrives.
7. PRIVATE BLACK FRIDAY READY GROUP
Accountability, questions, support and celebrations.
8. BLACK FRIDAY COLLECTION SUBMISSION OPPORTUNITY
Complete all 21 days to earn the opportunity to submit your offer for consideration.
9. BLACK FRIDAY → CYBER MONDAY SUPPORT
We’re not stopping after Friday.
REAL RESULTS FROM LAST BLACK FRIDAY
THIS WORKED LAST BLACK FRIDAY.
Last year, I taught a version of this process inside my Black Friday Sprint. Here’s what happened when students followed the plan.
Student results from my 2025 Black Friday Sprint. Individual results vary based on offer, audience, promotion, and implementation.
AND THIS YEAR?
WE’RE GOING EVEN FURTHER.
Last year was the Black Friday Sprint. Black Friday Ready takes that idea and turns it into a full 21-day implementation experience.
You’re not just learning what to do. We’re building your offer, planning your promotion, getting your emails and content ready, testing your sales path, and getting you prepared to sell before Black Friday arrives.
21 DAYS.
15 MINUTES A DAY.
ONE BLACK FRIDAY OFFER.
JOIN BY SUNDAY, OCTOBER 18
GET MY PREVIOUS BLACK FRIDAY TRAINING FREE
Black Friday Ready officially begins October 26.
But if you join by October 18, you won’t have to wait to get started.
You’ll immediately receive my previous Black Friday Sprint Training free.
Use it to start thinking through your strategy before we begin the 21-day implementation experience together.
INVESTMENT & TIMELINE
COME DO BLACK FRIDAY WITH ME.
$197
Payment plans available.
FAQ
YOUR QUESTIONS.
Quick answers about the dates, time commitment, live workshops, community, pricing, and the Black Friday Collection.
When does Black Friday Ready start?
The 21-day challenge begins Monday, October 26 and runs through Sunday, November 15.
How much time will I need each day?
The goal is about 15 minutes a day. Each day focuses on one small action so you can keep moving without turning Black Friday prep into another full-time job.
Are the live workshops recorded?
Yes. All live workshops will be recorded, so you can catch the replay if you can’t attend live.
Where will the community be?
We’ll have a private Facebook group just for Black Friday Ready participants.
Do I need to already know what I’m selling?
Nope. That’s exactly what we’ll work on during Week 1.
Is this only for digital products?
No. Black Friday Ready can work for digital products, templates, resources, memberships, courses, workshops, and many types of services that can be sold online.
What happens after the 21 days are over?
You’ll have a buffer week to finish anything you need to finish, schedule your content, and make sure everything is ready. Then we’ll come back together during Black Friday week for our bonus live workshop and support as we head into the Friday-through-Cyber-Monday selling period.
What is the Black Friday Collection?
The Black Friday Collection will be a public shopping page featuring qualifying offers from Black Friday Ready participants. Complete all 21 days and you’ll earn the opportunity to submit your offer for consideration. Submission does not guarantee inclusion.
Is Black Friday Ready only about Friday?
No. I’m teaching Black Friday as a Friday-through-Monday selling event. We’re preparing for Black Friday, Saturday, Sunday, and Cyber Monday.
When does the price increase?
Black Friday Ready is $147 through October 20. On October 21, the price increases to $197. Enrollment closes October 25.
What do I get if I join by October 18?
You’ll immediately receive my previous Black Friday Sprint Training free as an Early Action Bonus.
FINAL STEP : INSTANT ACCESS
YOU’RE 21 DAYS AWAY FROM BEING BLACK FRIDAY READY
Let’s build it.
Let’s prep it.
And then let’s sell it.
21-Day Implementation Challenge
3 Weekly Live Workshops
Bonus Black Friday Week Workshop
Interactive Black Friday Ready Dashboard
Black Friday Copy Kit
Sales Page + Checkout Checklist
Private Community
Black Friday Collection Submission Opportunity
Black Friday → Cyber Monday Support
PRICE: $197
Payment plans available.
21 DAYS.
15 MINUTES A DAY.
ONE BLACK FRIDAY OFFER.
You don’t have to figure this out alone this year.
Come do Black Friday with me.
WE BUILD TOGETHER. WE PREP TOGETHER. WE SELL TOGETHER.
10109 Lake Creek Pkwy #170903
Austin, TX 78717
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